Monday, 3 March 2014

Artist Analysis: Sam Bevington


Don't Knock It Till You've Tried It - Sam Bevington

Artist Analysis: Sam Bevington

Born in 1987, Sam graduated from UWE in Bristol in First Class Honours in 2009. His work is heavily influenced by urban surroundings and environment and graphic illustrations of the 1930s-1940s.

Most of Bevingtons work is made using graphic design programmes featuring typography and the 1930s looking illustrations, his illustrations also can sometimes be controversial and touch upon taboo subjects. 

As his artistic career has only just started, Bevington has already designed posters and other advertisements for company's like 3 Mobile and The NHS.

This piece here is called Don't Knock it Till You've Tried it. The piece looks like a poster for something but is drawn on top of book pages as it is a poster it makes you read it from top to bottom, the look at the image. The piece is all worn and faded but features a character that looks like a medicinal pill but done in a 1930s style, so maybe the piece is made to look worn to make it seem like it id from that time. The poster also has the words Don't Knock It Till You've Tried it written on it, this saying implies that this pill may be for recreational use and shows the controversy that Bevington sometimes features. In the piece there are colourful and childlike drawing done in what looks like crayons. The colours used in the piece are mostly primary colour (Blue, red and yellow) this again may suggest childlike qualities.

I believe that this piece is created to show how old fashioned saying, with good intent can be used for more controversial issues and more sinister situations, for example the drug use that is suggested in the piece.

This piece influences me as I like the way he has made a child friendly looking poster into something that children should not be taught. I also appreciate the way that he has turned the traditional saying of "don't knock it till you've tried it." into almost an advert for people to try drugs.

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